{"id":316,"date":"2022-08-19T15:00:50","date_gmt":"2022-08-19T15:00:50","guid":{"rendered":"https:\/\/babatunderaji.com\/blog\/?p=316"},"modified":"2022-08-19T15:30:15","modified_gmt":"2022-08-19T15:30:15","slug":"proposing-one-click-checkout-with-kuda-for-kuda","status":"publish","type":"post","link":"https:\/\/babatunderaji.com\/blog\/2022\/08\/19\/proposing-one-click-checkout-with-kuda-for-kuda\/","title":{"rendered":"Proposing One-click \u2018Checkout with Kuda\u2019 for Kuda."},"content":{"rendered":"\n

A checkout process is the series of steps a customer follows to purchase the items in their shopping cart in an eCommerce store. This includes every step that a customer goes through to proceed through to checkout. An ideal checkout flow will have a smooth, frictionless user experience.<\/p>\n\n\n\n

The typical checkout process for a customer is:<\/p>\n\n\n\n

Shopping cart > billing info > shipping info > shipping method > preview order > payment > confirmation.<\/em><\/p>\n\n\n\n

Physical goods will require shipping details and methods to be input while Digital products won\u2019t require shipping information or shipping method, as they will be downloaded or accessible after purchase.<\/p>\n\n\n\n

THE PROBLEMS<\/strong><\/h4>\n\n\n\n

The checkout process is long and repetitive making it a bad experience for users, some of these problems include:<\/p>\n\n\n\n

  • Making account creation compulsory.<\/em><\/li>
  • Too Lengthy or Complicated Checkout Process.<\/em><\/li>
  • Not Accepting customer\u2019s preferred Payment Method.<\/em><\/li>
  • Lack of Brand trust.<\/em><\/li>
  • Accepting Majorly Credit\/Debit Card thereby making shoppers without Card unable to checkout.<\/em><\/li><\/ul>\n\n\n\n

    THE SOLUTIONS<\/strong><\/h4>\n\n\n\n

    We are looking for ways to enhance the e-commerce checkout processes by addressing the following:<\/p>\n\n\n\n

    • Reducing the number of checkout steps,<\/em><\/li>
    • Reducing the number of form fields,<\/em><\/li>
    • Ensuring checkout is mobile-friendly,<\/em><\/li>
    • Avoiding the request for Card Info,<\/em><\/li>
    • Ensuring a modern design and<\/em><\/li>
    • Make the one-click checkout process possible.<\/em><\/li><\/ul>\n\n\n\n
      GOAL<\/strong><\/h5>\n\n\n\n

      Achieving these solutions through Kuda<\/p>\n\n\n

      \n
      \"\"
      Source: Kuda.com<\/figcaption><\/figure><\/div>\n\n\n

      Kuda is a Nigerian free digital-only bank that was founded in 2017. With over 1.4M growing users and by adopting one-click checkout with KUDA, existing users could make use of funds in their account to make purchases online thereby reducing the use of Debit Cards.<\/p>\n\n\n

      \n
      \"\"<\/figure><\/div>\n\n\n
      SHOPPER(USER) FLOW<\/strong><\/h5>\n\n\n\n

      The User flow shows the process shopper would follow starting from the merchant cart page with a call-to-action <\/em><\/strong>to check out normally or to checkout with Kuda<\/em><\/strong>. By checking out with Kuda, the shopper would be able to checkout with a click. If it was the first time the shopper is using the Checkout with Kuda functionality, then signing in and verification via SMS or with Kuda App is compulsory, this is necessary to validate and authenticate the shopper.<\/p>\n\n\n\n

      \"\"
      User flow<\/figcaption><\/figure>\n\n\n\n

      DESIGN SPRINT PROCESS<\/strong><\/h4>\n\n\n\n

      The Design Sprint documents show my process, PRD, User Research, Testing, and User Feedback.<\/p>\n\n\n\n