{"id":408,"date":"2022-09-06T13:23:51","date_gmt":"2022-09-06T13:23:51","guid":{"rendered":"https:\/\/babatunderaji.com\/blog\/?p=408"},"modified":"2022-09-06T13:27:23","modified_gmt":"2022-09-06T13:27:23","slug":"how-to-validate-problems-through-user-interviews","status":"publish","type":"post","link":"https:\/\/babatunderaji.com\/blog\/2022\/09\/06\/how-to-validate-problems-through-user-interviews\/","title":{"rendered":"How to validate Problems through User Interviews"},"content":{"rendered":"\n

Data beat opinion, your identified problems or ideas would still be assumptions or hypotheses until it is validated with qualitative and quantitative data, this is achieved through primary research – Survey and User Interviews. User interviews help you find out your user\u2019s pain points so you can uncover the best problems to solve.<\/p>\n\n\n\n

Recruiting users to interview<\/h4>\n\n\n\n

When looking for users to interview, start internally by reaching out to the existing customers or users of the product, alternatively, you could be reach out to families & friends, share on your social media, running marketing campaigns, or leveraging user interview platforms like Sonarapp <\/a><\/strong>or Userinterviews<\/a><\/strong>. What matters is to reach out to the potential target user, this would aid your decision in adoption the right approach to getting quality data.<\/p>\n\n\n\n

Keys to Successful User Interviews<\/h4>\n\n\n\n
  • Understand the goal of the business.<\/strong><\/li>
  • Define your research objective.<\/strong><\/li>
  • Write your question in order but flexible when asking.<\/strong><\/li>
  • Ask Open-ended Questions – Avoid asking questions that interviewees are likely to respond with either Yes or No.<\/strong><\/li>
  • Be an active listener and also read the interviewee’s facial expressions too.<\/strong><\/li>
  • Try to anticipate follow-up questions.<\/strong><\/li><\/ul>\n\n\n\n

    In conclusion, getting qualitative data through user interviews is one of the best ways to validate our assumptions. If you are adopting a survey, you may use Google Form or Typeform, and avoid bombarding users with multiple questions but rather focus on those that are important to your research objectives.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Data beat opinion, your identified problems or ideas would still be assumptions or hypotheses until it is validated with qualitative and quantitative data<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"mood":""},"categories":[31],"tags":[29],"_links":{"self":[{"href":"https:\/\/babatunderaji.com\/blog\/wp-json\/wp\/v2\/posts\/408"}],"collection":[{"href":"https:\/\/babatunderaji.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/babatunderaji.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/babatunderaji.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/babatunderaji.com\/blog\/wp-json\/wp\/v2\/comments?post=408"}],"version-history":[{"count":2,"href":"https:\/\/babatunderaji.com\/blog\/wp-json\/wp\/v2\/posts\/408\/revisions"}],"predecessor-version":[{"id":411,"href":"https:\/\/babatunderaji.com\/blog\/wp-json\/wp\/v2\/posts\/408\/revisions\/411"}],"wp:attachment":[{"href":"https:\/\/babatunderaji.com\/blog\/wp-json\/wp\/v2\/media?parent=408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/babatunderaji.com\/blog\/wp-json\/wp\/v2\/categories?post=408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/babatunderaji.com\/blog\/wp-json\/wp\/v2\/tags?post=408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}