{"id":461,"date":"2022-10-25T21:49:33","date_gmt":"2022-10-25T21:49:33","guid":{"rendered":"https:\/\/babatunderaji.com\/blog\/?p=461"},"modified":"2025-06-12T18:35:53","modified_gmt":"2025-06-12T18:35:53","slug":"9-types-of-minimum-viable-product-mvp-techniques-to-validate-your-product-idea","status":"publish","type":"post","link":"https:\/\/babatunderaji.com\/blog\/2022\/10\/25\/9-types-of-minimum-viable-product-mvp-techniques-to-validate-your-product-idea\/","title":{"rendered":"9 Types of Minimum Viable Product (MVP) Techniques to validate your product idea"},"content":{"rendered":"\n<p>When it comes to validating your hypothesis or product idea, MVP is the best technique to adopt.<\/p>\n\n\n\n<p>Eric Ries, the author of Lean Startup,&nbsp; <em>describes the minimum viable product (MVP) as a version of a new product that allows a team to collect the maximum amount of validated learning about customers with the least effort<\/em>.<\/p>\n\n\n\n<p><strong>Here are 9 possible MVP Techniques to validate your idea:<\/strong><\/p>\n\n\n\n<ol><li><strong>Email Campaign MVP<\/strong>&nbsp;<\/li><\/ol>\n\n\n\n<p>This involves sending an email to inform the existing email list of your product idea, including its features and benefits, while you draw insight from the engagement.<\/p>\n\n\n\n<ol start=\"2\"><li><strong>Shadow MVP<\/strong><\/li><\/ol>\n\n\n\n<p>Instead of building a new feature, you show a call-to-action button that supposedly links people to that specific feature. The link could take visitors to another page saying the feature is coming soon, or it might just look broken.<\/p>\n\n\n\n<ol start=\"3\"><li><strong>Fake Landing page MVP<\/strong><\/li><\/ol>\n\n\n\n<p>Publishing a landing page that describes what your product is doing, as if you have it already, with the goal of either capturing the visitors\u2019 interest or asking them to join a waitlist.<\/p>\n\n\n\n<ol start=\"4\"><li><strong>Explainer Video MVP<\/strong><\/li><\/ol>\n\n\n\n<p>An explainer video MVP technique is used to take complex product ideas and simplify them in a well-thought-out 90-second video to receive feedback from the target audience.<\/p>\n\n\n\n<ol start=\"5\"><li><strong>&nbsp;404 \/ Coming Soon Page MPV<\/strong><\/li><\/ol>\n\n\n\n<p>With this technique, you act as if you\u2019re adding a new feature but when the user navigates to the page, it either displays a 404 error message or a page that says the product is coming soon while you ask them to sign up.<\/p>\n\n\n\n<ol start=\"6\"><li><strong>&nbsp;Marketing Campaign<\/strong><\/li><\/ol>\n\n\n\n<p>The use of a free or paid promotional marketing campaign to attract interest to your idea, and check if customers are willing to use it.<\/p>\n\n\n\n<ol start=\"7\"><li><strong>Concierge MVP<\/strong><\/li><\/ol>\n\n\n\n<p>With Concierge MVP, you manually help your users accomplish their goals as a means of validating whether or not they have a need for what you\u2019re doing.<\/p>\n\n\n\n<ol start=\"8\"><li><strong>Piecemeal MVP<\/strong><\/li><\/ol>\n\n\n\n<p>Instead of building the product, you adopt one or more software, piece it together, automate, and get the functionality you need to test basic functionality users needs to perform.&nbsp;<\/p>\n\n\n\n<ol start=\"9\"><li><strong>Wizard of OZ MVP<\/strong><\/li><\/ol>\n\n\n\n<p>With this MVP, from the outside, the MVP looks functional, but instead of a computer system doing the operations and logic, it is done by a human behind the scene.<\/p>\n\n\n\n<p><strong><em>Which of these MVPs have you adopted before?<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to validating your hypothesis or product idea, MVP is the best technique to adopt. Eric Ries, the author of Lean Startup,&nbsp; describes the minimum viable product (MVP)&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mood":"happy"},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/babatunderaji.com\/blog\/wp-json\/wp\/v2\/posts\/461"}],"collection":[{"href":"https:\/\/babatunderaji.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/babatunderaji.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/babatunderaji.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/babatunderaji.com\/blog\/wp-json\/wp\/v2\/comments?post=461"}],"version-history":[{"count":2,"href":"https:\/\/babatunderaji.com\/blog\/wp-json\/wp\/v2\/posts\/461\/revisions"}],"predecessor-version":[{"id":467,"href":"https:\/\/babatunderaji.com\/blog\/wp-json\/wp\/v2\/posts\/461\/revisions\/467"}],"wp:attachment":[{"href":"https:\/\/babatunderaji.com\/blog\/wp-json\/wp\/v2\/media?parent=461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/babatunderaji.com\/blog\/wp-json\/wp\/v2\/categories?post=461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/babatunderaji.com\/blog\/wp-json\/wp\/v2\/tags?post=461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}