Market validation is the process of determining if there’s a need for your product in your target market. Validating your feature/product idea can enable you to reasonably predict
Data beat opinion, your identified problems or ideas would still be assumptions or hypotheses until it is validated with qualitative and quantitative data
All products or features start with an idea and Ideas can come from anyone maybe through personal discovery or encountered problems, or for companies through external channels (Customer Research & Data, Competitor Analysis, Industry & Technology trends)
Owing to the short attention spans of their audience, CNN is planning to launch a new app that shares news summaries in less than 60 words. The app will select…
A case study on Telegram – an instant messaging app, with the goal to increase user adoption and retention with a new user-focused feature. I documented my process and approach…
A mobile app that allows Nigerian students to learn and practice for a cbt-based examinations on their mobile phone. MY ROLE As the product lead, I did market research, customer…